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Баннер
Market
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ISBN
9785171451370
Серия
Бизнес тренды
Автор
Гавриков А.В., Давыдов В.В., Федоров М.В.
Год издания
2 022, 2 022
Все характеристики
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Нет в продаже у продавца
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Digital-маркетинг. Главная книга интернет-маркетолога 2023
Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
Задать вопрос
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Нет в продаже
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Издательство АСТ
Издательство АСТ
Магазин•4.8 35K оценок
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О товаре

Книга "Digital-маркетинг" - это уникальное руководство для всех, кто хочет научиться эффективно использовать цифровые технологии в своей маркетинговой стратегии. Авторы книги - Гавриков А, Давыдов В, Федоров М. - представляют подробные кейсы, примеры и самую актуальную информацию о современном интернет-маркетинге, а также дают советы по стратегическому планированию, принятию бизнес-решений и использованию инноваций. Книга содержит более 480 страниц, переведена на русский язык и доступна в твердом переплете. Она станет незаменимым помощником для тех, кто ищет новые способы продвижения своего бизнеса в цифровой среде.
Преимущества товара:
1. Подробный и актуальный контент: книга содержит актуальные исследования и примеры цифрового маркетинга, которые помогут вам оставаться в курсе последних тенденций и успешно применять их в своей работе.
2. Стратегическое планирование: авторы показывают, как правильно планировать свою маркетинговую стратегию, учитывая все факторы, такие как бюджет, целевая аудитория и конкуренты.
3. Инновации: книга поможет вам научиться использовать последние достижения в области цифрового маркетинга и внедрять инновации в свою работу.
4. Эксперименты и измерения: вы научитесь экспериментировать и измерять результаты своих действий, чтобы понимать, какие методы работают лучше всего и как их корректировать в зависимости от результатов.
5. Стабильное лидерство: книга поможет вам стать лидером на рынке и занять устойчивые позиции благодаря правильному применению цифрового маркетинга.
Ключевые свойства товара:
- Уникальное руководство по цифровому маркетингу
- Кейсы и примеры современного интернет-маркетинга
- Стратегическое планирование и принятие бизнес-решений
- Использование инноваций и экспериментирование
- Измерение результатов и корректировка тактики
- Стабильное лидерство на рынке
Использование товара:
Книгу "Digital-маркетинг" можно использовать в качестве учебного пособия для маркетологов, предпринимателей и всех, кто интересуется цифровым маркетингом. Она поможет вам улучшить свои навыки и знания в этой области и успешно продвигать свой бизнес в цифровой среде.
Артикул Market
102146371142
Бренд
АСТ
ISBN
9785171451370
Серия
Бизнес тренды
Год издания
2 022, 2 022
Автор
Гавриков А.В., Давыдов В.В., Федоров М.В.
Редактор
Максимова О.
Художник
Кузьмина А.
Язык
русский
Направление нехудожественной литературы
бизнес и финансы, психология и саморазвитие
Тираж
4000 шт.
Количество страниц
480
Иллюстрации
отсутствуют, черно-белые
Обложка
твердый
Бумага
офсетная
Формат
60х90х16
Дополнительная информация
16+
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Отзывы

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35 оценок•12 отзывов
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Достоинства:Рекомендовали как доп литературу на курсе. Несмотря на плохо пропечатанные картинки (будь они цветные и/или более читабельные,было бы приятнее), в целом много полезного материала для новичков. Тем, кто только думает о маркетинге,как о новом направлении деятельности или руководителям, перед которыми стоит вопрос найма команды по маркетингу,по-моему эта книга будет довольно полезным подспорьем
Комментарий:жаль,что никак не упакована- так и не смогла избавиться от повреждений на обложке.
Достоинства:Цифровой Маркетинг - это уже не просто фоточки в соц сетях. Он охватывает всю нашу жизнь. Если вы планируете торговать в интернете, то Цифровой Маркетинг обязателен к прочтению.
Недостатки:Все там отлично. В одной книге последние знания из этой области.
Комментарий:В дополнении к этой книге я купил книгу про ChatGPT. Ведь в наше время именно нейросеть создает цифровой маркетинг. А уметь управлять нейросетью обязательно для любой активности в интернете.
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Достоинства:Структурированная книга для интернет/digital маркетологов. Все основные направления раскрыты
Недостатки:Полиграфия могла бы быть и получше (я бы доплатил за это), не улавливает новейшие тренды в дисциплине
Комментарий:Книжка хорошая, но в этой сфере важно и подкрепление практикой, а наилучшее обучение "плечом к плечу с профи/наставником". Есть много нюансов и сама дисциплина интернет маркетинга стремительно развивается, поэтому книга физически не может уловить последние тренды в направлении.
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Войдите в аккаунтИ тогда откроется корзина, а цены на Market могут стать ниже
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