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Как создать крутой рекламный текст: Принципы выдающегося американского копирайтера

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Описание

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Как создать крутой рекламный текст: Принципы выдающегося американского копирайтера

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Артикул Market

4360655597

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ISBN

9785961419047

Все характеристики

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197 000 сум

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Как создать крутой рекламный текст: Принципы выдающегося американского копирайтера

Задать вопрос

197 000 сум

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Доставка Market

10 окт, по клику 0 сум

Ташкент

10 окт, пункт выдачи 0 сум

Ташкент

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TOPAR

Магазин•4.9 165 оценок

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О товаре

Джозеф Шугерман - один из лучших американских копирайтеров. Его имя стоит в одном ряду с именами Дэвида Огилви, Джона Кейплса и Лео Барнетта. В книге - уникальный опыт и подход к копирайтингу Шугермана. На конкретных примерах вы освоите методики создания продающих текстов, подробно разберете элементы рекламного объявления, делающие его эффективным. Вы узнаете, что успешно работает в рекламе, а что - нет; научитесь избегать ловушек, в которые зачастую попадают начинающие копирайтеры. Даже если вы лично не занимаетесь составлением рекламных текстов, то начнете лучше понимать и оценивать процесс копирайтинга, причем настолько хорошо, что сами сможете достаточно уверенно написать неплохое объявление или как минимум аргументированно раскритиковать чужое.

Общие характеристики

Артикул Market

4360655597

Бренд

Шугерман Джозеф

ISBN

9785961419047

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Отзывы

Покупатели пока не оставили отзывы

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Войдите в аккаунтИ тогда откроется корзина, а цены на Market могут стать ниже

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{"widgets":{"@marketfront/MadvHeaderPromoManager":{"/content/madvHeaderPromoManager":{"isVisibilityGuardAvailable":true}}},"meta":{"/content/madvHeaderPromoManager":{"name":"@marketfront/MadvHeaderPromoManager"}}}

{"widgets":{"@marketfront/InfoPopup":{"/content/infoPopup":{"isOpen":false}}},"meta":{"/content/infoPopup":{"name":"@marketfront/InfoPopup"}}}

{"widgets":{"@fintech/FintechTechBaobabMetrika":{"/content/fintechTechBaobabMetrika":{"isActive":false,"flows":{"bindCard":{"eventsStorage":{},"currentEventId":0,"awaitHandlingEventToSend":1},"insuranceIntegration":{"eventsStorage":{},"currentEventId":0,"awaitHandlingEventToSend":1},"yaBankTopUp":{"eventsStorage":{},"currentEventId":0,"awaitHandlingEventToSend":1},"bnplUpgrade":{"eventsStorage":{},"currentEventId":0,"awaitHandlingEventToSend":1},"orderPayment":{"eventsStorage":{},"currentEventId":0,"awaitHandlingEventToSend":1}}}}},"meta":{"/content/fintechTechBaobabMetrika":{"name":"@fintech/FintechTechBaobabMetrika"}}}

{"widgets":{"@core/PageReloaderPopup":{"/content/pageReloaderPopup":{}}},"meta":{"/content/pageReloaderPopup":{"name":"@core/PageReloaderPopup"}},"collections":{"i18n":{"translations":{"common.page_reloader_popup:confirmation_button":"Перезагрузить","common.page_reloader_popup:description":"Пожалуйста, перезагрузите страницу","common.page_reloader_popup:title":"Что-то пошло не так"}}}}