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дешевле","common.header:agitation-popup-content-go-2-app-title-alternative":"В приложении — выгоднее","common.header:agitation-thanks-page-go-2-app-description":"Следите за статусом в приложении","common.header:agitation-thanks-page-go-2-app-description-short":"Следите в приложении","common.header:agitation-thanks-page-go-2-app-title":"Не потеряйте заказ","common.header:agitation-tooltip-authorization-description":"Скидки на множество товаров\nстанут выше, а цены - ниже","common.header:agitation-tooltip-authorization-title":"Войдите в аккаунт","common.header:all-offers-title":"Все предложения","common.header:archive":"Архив","common.header:await-user-personal-data-card-btn":"Добавить данные","common.header:back-to-basket":"Вернуться в корзину","common.header:banner-aria-label":"Баннер","common.header:btn-text-go":"Перейти","common.header:carousel-pay-order-action-card-major-button":"К оплате","common.header:cart-entry-point-text-button":"Корзина","common.header:cart-treasure-title":"Давно в корзине","common.header:catalog-sins":"Каталог товаров","common.header:chat-with-support-profile-link":"Чат с поддержкой","common.header:chats":"Чаты","common.header:comparison-lists-profile-link":"Списки сравнения","common.header:documents-title":"Документы","common.header:empty-profile-touch-description":"Чтобы следить за статусом заказов, использовать бонусы и скидки","common.header:empty-profile-touch-title":"Войдите в аккаунт","common.header:exit-profile-link":"Выйти","common.header:express":"Express","common.header:favorite_category_descr":"Покупайте нужные товары со скидкой\n","common.header:favorite_category_title":"Любимая категория\n","common.header:favourites-profile-link":"Избранное","common.header:feedback_and_questions_profile_link":"Отзывы и вопросы","common.header:finances":"Финансы","common.header:fortune_wheel_descr":"Выигрывайте скидки и большие призы\n","common.header:fortune_wheel_title":"Колесо призов\n","common.header:header-app-distribution-banner-link-text":"Открыть","common.header:header-app-distribution-banner-title":"В приложении удобнее","common.header:header-ask-question-text":"Задать вопрос","common.header:header-orders-text-button":"Заказы","common.header:header-plus-balance-aria-label":"Баллы Плюса","common.header:header-plus-empty-text-balance":"Баллы","common.header:header-plus-text-balance":"Ваши баллы:","common.header:header-search-aria-label-back-btn":"Назад","common.header:header-search-aria-label-clear-btn":"Очистить","common.header:header-search-aria-label-reset-the-search-parameters":"Сбросить параметры поиска","common.header:header-search-aria-label-search-btn":"Искать","common.header:header-search-aria-label-wipe-btn":"Стереть","common.header:header-search-lite-chip-text-promo":"Распродажа","common.header:header-search-lite-chip-text-univermag":"Универмаг","common.header:header-search-lite-placeholder-express":"Найти с быстрой доставкой","common.header:header-search-lite-placeholder-favorite":"Найти в избранном","common.header:header-search-lite-placeholder-promo":"Искать в акции","common.header:header-search-lite-placeholder-purches":"Найти в купленных товарах","common.header:header-search-lite-placeholder-search":"Искать товары","common.header:header-search-lite-placeholder-shop-in-shope":"Найти товары в магазине","common.header:header-search-placeholder-corner":"Искать в Универмаге","common.header:header-search-placeholder-default-desktop":"Найти товары","common.header:header-search-placeholder-default-redesigned":"'Я хочу 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вопросы","common.header:navigation-header-aria-label-btn-back":"Назад","common.header:navigation-header-title-page-my-returns":"Возвраты","common.header:navigation-header-title-page-order":"Заказы","common.header:navigation-menu-accordion-less":"Свернуть","common.header:navigation-menu-accordion-more":"Ещё","common.header:navigation-menu-btn-title-catalog":"Каталог","common.header:navigation-menu-link-title-all-products":"Все товары","common.header:navigation_header_create_return":"Оформление возврата","common.header:navigation_header_product_questions":"Вопросы","common.header:navigation_header_product_review":"Отзыв","common.header:navigation_header_product_reviews":"Отзывы","common.header:navigation_header_product_spec":"Характеристики","common.header:navigation_header_profile":"Профиль","common.header:not-viewed-notification":"Не просмотрено","common.header:order-action-card-carousel-aria-label":"Карусель заказов","common.header:order-action-card-heading":"Заказ ещё не оплачен","common.header:order-action-card-id-aria-label":"Страница заказа № {{splittedOrderId}}","common.header:order-action-card-id-hidden-text":"Заказ № {{splittedOrderId}}","common.header:order-action-card-text":"Оплатите, чтобы его начали собирать.\nЧерез 30 минут заказ отменится.","common.header:order-registration":"Оформление","common.header:orders-profile-link":"Заказы","common.header:orders_descr":"Следите за доставкой заказа\n","common.header:orders_title":"Заказы","common.header:pay-order-action-card-major-button":"Перейти к оплате","common.header:placeholder-grocery":"Поиск продуктов","common.header:placeholder-ikea":"Найти товары ИКЕА","common.header:placeholder-ultima":"Найти в Ultima","common.header:plus":"Плюс","common.header:points-per-review-profile:1":"{{agitationCashbackValue}} балл за отзыв","common.header:points-per-review-profile:2":"{{agitationCashbackValue}} балла за отзыв","common.header:points-per-review-profile:3":"{{agitationCashbackValue}} баллов за отзыв","common.header:products":"Продукты","common.header:profile-pay-cards-link":"Способы оплаты","common.header:profile-title-jobs":"Профиль - Market","common.header:promo-codes-profile-link":"Промокоды","common.header:promocodes_descr":"Получайте больше выгоды\n","common.header:promocodes_title":"Промокоды","common.header:purchased-goods-profile-link":"Купленные товары","common.header:reference-profile-link":"Справка","common.header:referral_program":"Реферальная программа","common.header:refunds-profile-link":"Возвраты","common.header:resale":"Уценка","common.header:review_agitation_cost":"от {{reviewAgitationCost}} за отзыв","common.header:sell-on-the-market-profile-link":"Продавайте на Market","common.header:settings-profile-link":"Настройки","common.header:split":"Split","common.header:split_descr":"Оплачивайте покупки частями","common.header:split_title":"Сплит","common.header:split_title_eng":"Split","common.header:the-market-hires-profile-link":"Market 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Чемпионы продаж. Что и как лучшие продавцы в мире делают иначе. Диксон, Адамсон
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Чемпионы продаж. Что и как лучшие продавцы в мире делают иначе. Диксон, Адамсон

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Артикул Market
4306097448
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ISBN
9785916578515
Автор
Мэттью Диксон, Брент Адамсон
Переводчик
А. Кириченко
Год издания
Все характеристики
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84 550 сум
 
180 000 сум
 
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Чемпионы продаж. Что и как лучшие продавцы в мире делают иначе. Диксон, Адамсон
Чемпионы продаж. Что и как лучшие продавцы в мире делают иначе. Диксон, Адамсон
Задать вопрос
84 550 сум
Скидка: 53%
–53 %
Вместо:180 000 сум
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Доставка Market
Сегодня, по клику  0 сум
Ташкент
Сегодня, пункт выдачи  0 сум
Ташкент
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Читалыч
Читалыч
Магазин•4.6 69 оценок
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О товаре

Чемпионы продаж. Что и как лучшие продавцы в мире делают иначе. Диксон, Адамсон
Мэттью Диксон и Брент Адамсон бросают вызов традиционным представлениям о сфере продаж. Проведя глубокое исследование нескольких тысяч продавцов в различных индустриях, они развенчали общепринятую точку зрения о том, что в комплексных продажах наиболее эффективны те продавцы, которые выстраивают отношения с клиентом, и что именно они формируют высокорезультативную команду. Оказывается, все с точностью до наоборот: именно эти продавцы отличаются наименьшей результативностью. Самые лучшие продавцы не просто выстраивают с клиентами отношения, они бросают им вызов.
Качества, которые делают Чемпионов уникальными, можно воспитать и в продавце среднего уровня. О том, как это сделать, читайте в этой книге. Она поможет вам идентифицировать Чемпионов в своей компании, смоделировать их подход, внедрить его в команде продаж и значительно увеличить общую эффективность бизнеса
Книга "Чемпионы продаж. Что и как лучшие продавцы в мире делают иначе" авторов Мэтта Диксона и Бретта Адамсона представляет собой основополагающее исследование в области продаж, в котором подробно рассматриваются отличия наиболее успешных продавцов от их менее успешных коллег. Основная идея книги заключается в том, что успешные продавцы не просто владеют навыками, но и обладают специфическим набором подходов и стратегий, позволяющих им выделяться на фоне конкурентов.
Авторы основывают свои выводы на обширном исследовании, охватывающем тысячи продавцов из различных отраслей и регионов. Они определяют пять типов продавцов и выделяют "Чемпионов продаж" как группу, обладающую особыми характеристиками, которые способствуют их успеху. Эти продавцы отличаются личной инициативностью, умением выстраивать глубокие отношения с клиентами и способностью предлагать нестандартные решения, что делает их незаменимыми в глазах клиентов.
Книга также акцентирует внимание на необходимости понимания потребностей клиента, умении задавать правильные вопросы и, что немаловажно, на умении " вести разговор", который фокусируется не только на продукте, но и на системе ценностей клиента. Авторы подчеркивают, что успешный продавец - это не просто "торговец", а консультант и партнер, способный оказать влияние на принятие решений клиента.
Артикул Market
4306097448
ISBN
9785916578515
Год издания
2023
Автор
Мэттью Диксон, Брент Адамсон
Переводчик
А. Кириченко
Язык
русский
Направление нехудожественной литературы
научно-обоснованное руководство по эффективным продажам
Направление психологии
деньги и успех
Тираж
300000 шт.
Обложка
твердый
Дополнительная информация
Эта книга – must-read для тех, кто устал от шаблонных техник продаж
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Войдите в аккаунтИ тогда откроется избранное, а цены на Market могут стать ниже
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