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Описание

Чемпионы продаж. Что и как лучшие продавцы в мире делают иначе. Диксон, Адамсон

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Артикул Market

4306097448

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ISBN

9785916578515

Автор

Мэттью Диксон, Брент Адамсон

Переводчик

А. Кириченко

Год издания

2023

Все характеристики

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84 550 сум

Скидка: 53%

–53 %

Вместо:180 000 сум

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Чемпионы продаж. Что и как лучшие продавцы в мире делают иначе. Диксон, Адамсон

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84 550 сум

Скидка: 53%

–53 %

Вместо:180 000 сум

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Доставка Market

Сегодня, по клику 0 сум

Ташкент

Сегодня, пункт выдачи 0 сум

Ташкент

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Читалыч

Магазин•4.6 69 оценок

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О товаре

Чемпионы продаж. Что и как лучшие продавцы в мире делают иначе. Диксон, Адамсон
Мэттью Диксон и Брент Адамсон бросают вызов традиционным представлениям о сфере продаж. Проведя глубокое исследование нескольких тысяч продавцов в различных индустриях, они развенчали общепринятую точку зрения о том, что в комплексных продажах наиболее эффективны те продавцы, которые выстраивают отношения с клиентом, и что именно они формируют высокорезультативную команду. Оказывается, все с точностью до наоборот: именно эти продавцы отличаются наименьшей результативностью. Самые лучшие продавцы не просто выстраивают с клиентами отношения, они бросают им вызов.
Качества, которые делают Чемпионов уникальными, можно воспитать и в продавце среднего уровня. О том, как это сделать, читайте в этой книге. Она поможет вам идентифицировать Чемпионов в своей компании, смоделировать их подход, внедрить его в команде продаж и значительно увеличить общую эффективность бизнеса
Книга "Чемпионы продаж. Что и как лучшие продавцы в мире делают иначе" авторов Мэтта Диксона и Бретта Адамсона представляет собой основополагающее исследование в области продаж, в котором подробно рассматриваются отличия наиболее успешных продавцов от их менее успешных коллег. Основная идея книги заключается в том, что успешные продавцы не просто владеют навыками, но и обладают специфическим набором подходов и стратегий, позволяющих им выделяться на фоне конкурентов.
Авторы основывают свои выводы на обширном исследовании, охватывающем тысячи продавцов из различных отраслей и регионов. Они определяют пять типов продавцов и выделяют "Чемпионов продаж" как группу, обладающую особыми характеристиками, которые способствуют их успеху. Эти продавцы отличаются личной инициативностью, умением выстраивать глубокие отношения с клиентами и способностью предлагать нестандартные решения, что делает их незаменимыми в глазах клиентов.
Книга также акцентирует внимание на необходимости понимания потребностей клиента, умении задавать правильные вопросы и, что немаловажно, на умении " вести разговор", который фокусируется не только на продукте, но и на системе ценностей клиента. Авторы подчеркивают, что успешный продавец - это не просто "торговец", а консультант и партнер, способный оказать влияние на принятие решений клиента.

Общие характеристики

Артикул Market

4306097448

ISBN

9785916578515

Год издания

2023

Автор

Мэттью Диксон, Брент Адамсон

Переводчик

А. Кириченко

Язык

русский

Направление нехудожественной литературы

научно-обоснованное руководство по эффективным продажам

Направление психологии

деньги и успех

Тираж

300000 шт.

Обложка

твердый

Дополнительная информация

Эта книга – must-read для тех, кто устал от шаблонных техник продаж

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Войдите в аккаунтИ тогда откроется избранное, а цены на Market могут стать ниже

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