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Нордфальт Йенс "Ритейл-маркетинг. Практики и исследования"
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Описание
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Ритейл-маркетинг: Практики и исследования

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Артикул Market
4467761086
ISBN
9785961470796
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
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319 000 сум
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Осталась 1 шт
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Нордфальт Йенс "Ритейл-маркетинг. Практики и исследования"
Ритейл-маркетинг: Практики и исследования
Задать вопрос
319 000 сум
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Доставка Market
28 июня, по клику  0 сум
Ташкент
28 июня, пункт выдачи  0 сум
Ташкент
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TOPAR
TOPAR
Магазин•4.8 41 оценка
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О товаре

Обычно покупателю знакомо лишь менее одного процента от всего многообразия представленных в магазине товаров и торговых марок. Но при помощи простых визуальных приемов можно привлечь внимание потребителя к тем или иным товарам и повлиять на то, как они будут им восприниматься. Однако, оказывая на покупателей такого рода воздействие, ритейлер должен действовать с большой осторожностью, хорошо понимая, как работают правила визуального восприятия.
.«Ритейл-маркетинг» содержит детальный обзор исследований в области розничного маркетинга, проведенных за последние 40 лет. В этой книге описывается модель принятия покупателями ритейл-решений, подтвержденная множеством экспериментов и полевых исследований. Автор показывает, как, основываясь на ней, правильно управлять ассортиментом и ценами, а также создать в магазине стимулирующую покупки среду.
. Задача этой книги — восполнить существующие пробелы в знаниях и оспорить многие из отраслевых истин, на которые так любят опираться ритейлеры, но которые основаны не более чем на слухах. «Ритейл-маркетинг» идеально подходит для тех, кто работает в сфере розничной торговли или изучает искусство коммерции и ритейла в высших учебных заведениях.
.
.
Артикул Market
4467761086
Бренд
Йенс Нордфальт
ISBN
9785961470796
Перед покупкой уточняйте характеристики и комплектацию у продавца.
Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Возрастное ограничение 18+
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Вопросы о товаре
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Войдите в аккаунтИ тогда откроется избранное, а цены на Market могут стать ниже
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