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Баннер
Market
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Наоми Багдонас "Юмор — это серьезно. Ваше секретное оружие в бизнесе и жизни" твердый

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ISBN
978-5-00195-017-2
Серия
Best Business Practices
Автор
Наоми Багдонас
Переводчик
Нет автора
Все характеристики
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Наоми Багдонас "Юмор — это серьезно. Ваше секретное оружие в бизнесе и жизни"
Наоми Багдонас "Юмор — это серьезно. Ваше секретное оружие в бизнесе и жизни" твердый
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О товаре

Книга про силу юмора в бизнесе и жизни от авторов популярного курса. по юмору в Стэнфордской школе бизнеса.
Юмор не только веселит, но и отражается на принятии решений, мотивации, психологическом здоровье. Из этой занимательной, но весомой книги вы узнаете, что представляет собой юмор в бизнесе, почему нельзя его игнорировать и как он может помочь вам в решении различных вопросов. Вы добавите легкости в деловые отношения, познакомитесь с интересными бизнес-кейсами и, возможно, внедрите новые полезные практики.
Для кого эта книга:
Для предпринимателей, которые хотят по-новому взглянуть на свою работу.
Для руководителей и лидеров всех уровней.
Для тех, кто заинтересован в улучшении эффективности компании.
Для всех, кто хочет овладеть новыми навыками руководства.
Почему решили издать эту книгу:
От авторов популярного курса. по юмору. В Стэнфордской школе бизнеса.
Бестселлер Wall Street Journal, Los Angeles Times и USA Today.
Книга № 1 по бизнесу по мнению Financial Times.
Авторы провели исследования на тему юмора с участием более 1,5 миллиона человек в 166 странах. Также они прошли обучение в лучших комедийных заведениях мира, от скетч-комедии во "Втором городе" до импровизационной комедии в "Бригаде честных граждан" и театре "Граундлингз". А еще авторы проинтервьюировали сотни лидеров в разных отраслях.
От авторов:
С научной точки зрения, юмор — дело серьезное. И сегодня на рабочих местах его роль чаще всего значительно недооценена. У кого-то это проистекает из фундаментального непонимания преимуществ юмора: уверенности в том, что серьезность и легкомыслие находятся в противоречии. Но исследования утверждают обратное: на самом деле, отказываясь воспринимать себя слишком серьезно, мы снимаем стресс, стоящий на пути ответственной работы, создаем более значимые связи с коллегами и открываем наши умы для новаторских решений. Другие интуитивно понимают хотя бы некоторые аспекты силы юмора, но, когда дело доходит до его практического применения, мало кто знает, как это сделать грамотно.
Мы написали эту книгу, чтобы прояснить ситуацию, раскрыть преимущества юмора для нашей карьеры, нашего бизнеса и нашей жизни, используя самый привлекательный прием, известный ученым: поведенческую науку (с опорой на ценные советы от комиков и бизнес-лидеров). Из этой книги вы узнаете, почему юмор так силен, почему недоиспользуется и — самое главное — как вы можете использовать его активнее и эффективнее.
Артикул Market
2101858587454
Бренд
Манн, Иванов и Фербер
ISBN
978-5-00195-017-2
Серия
Best Business Practices
Год издания
2020, 2021, 2022
Автор
Наоми Багдонас
Переводчик
Нет автора
Художник
Нет автора
Язык
русский
Направление нехудожественной литературы
бизнес и финансы, Нехудожественная литература, Саморазвитие
Направление психологии
деньги и успех, личная эффективность и мотивация
Тираж
3977 шт.
Количество страниц
240
Обложка
твердый
Бумага
офсетная
Формат
60x90/16
Вес
350 г
ISBN
9785001950172
Возрастные ограничения
16+
Издательство
МИФ
Оригинальное название
Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)
Тип книги
Печатная книга
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Отзывы

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Покупатели пока не оставили отзывы
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Войдите в аккаунтИ тогда откроется корзина, а цены на Market могут стать ниже
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